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  • What Employers Think About Free Sustainability Certifications: A Critical Analysis

    What Employers Think About Free Sustainability Certifications: A Critical Analysis

    The rise of sustainability certification schemes (SCS) offers opportunities for employers but challenges individuals in demonstrating environmental and social responsibility. © pexels.com.

    Sustainability certification schemes (SCS) have increased in prominence. This rise has created new opportunities for employers. It has also brought challenges for those seeking to demonstrate their commitment to environmental and social responsibility. While these certifications can offer important benefits, they vary widely in their rigor. As a result, many employers are questioning their true value. This article examines employer perspectives on free sustainability certifications, analyzing their benefits, limitations, and implications for corporate governance.

    The rise of sustainability certifications presents opportunities for employers. However, it challenges individuals in proving environmental and social responsibility. This is because their rigor varies significantly. © pexels.com.

    The Changing Landscape of Sustainability Certifications

    The sustainability certification landscape has evolved rapidly in recent years. Over 450 different schemes now operate across nearly 200 countries and 25 industry sectors. This dramatic growth reflects increasing societal pressure on companies to improve their environmental and social performance. Sustainability researchers Mori Junior, Franks and Ali note that these certification schemes have emerged in response to increasing societal concerns. People worry about environmental destruction, human rights, pollution, and social inequalities.

     Evolution of the number of publications in recent years. © mdpi.com.

    However, the proliferation of free and low-cost certification options has created new complexities for employers to navigate. Paid certification programs often involve rigorous third-party auditing and verification. Free certifications lack such oversight. This can lead to questions about their credibility and value.

    Number of papers on “sustainable development” published from 2000 to 2019 in Web of Science (WOS) core database. © mdpi.com.

    Perceived Benefits for Employers

    Enhanced Market Access and Competitive Advantage

    Many employers view sustainability certifications as important tools for accessing new markets and maintaining competitive advantage. Research indicates that certified products can create new market opportunities. This is particularly true in regions where consumers are more aware of sustainability issues. They also show a greater understanding of corporate social responsibility. For companies operating in international markets, certifications can help overcome trade barriers and meet importing countries’ requirements.

    Improved Management Systems and Productivity

    Studies have shown that organizations adopting environmental standards often experience higher labor productivity compared to non-certified peers. This productivity boost appears to stem from multiple factors:

    • Enhanced employee morale and engagement
    • Improved internal management systems
    • Structured approaches to monitoring and continuous improvement
    • Greater emphasis on employee training and development

    Stakeholder Trust and Reputation Management

    For many employers, sustainability certifications serve as valuable tools for building trust with key stakeholders, including:

    • Customers seeking evidence of responsible practices
    • Investors evaluating ESG (Environmental, Social, and Governance) performance
    • Local communities concerned about corporate impacts
    • Regulatory bodies monitoring compliance
    • Supply chain partners requiring sustainability credentials

    Employer Concerns and Limitations

    Credibility and Quality Control

    A primary concern for employers regarding free sustainability certifications centers on quality control and credibility. Without robust verification mechanisms, some certification schemes enable “greenwashing” – the deceptive use of environmental claims. This risk is particularly acute with free certifications that may lack resources for proper auditing and enforcement.

    Cost-Benefit Considerations

    While free certifications minimize direct certification costs, employers must still consider indirect expenses such as:

    • Staff time for documentation and reporting
    • Implementation of new processes and systems
    • Training and capacity building
    • Internal monitoring and compliance
    • Stakeholder engagement activities

    Competition and Market Confusion

    The multiplicity of certification schemes has created market confusion and potential credibility issues. As noted in the research, “duplication and overlapping between schemes can create confusion in the marketplace and/or contribute to greenwashing.” This proliferation of standards can make it difficult for employers to determine which certifications will provide meaningful value.

    Greenwashing stats. © The Sustainable Agency

    Key Factors Influencing Employer Decisions

    Effectiveness and Outcomes

    Employers increasingly emphasize measurable outcomes when evaluating certification programs. Research indicates a growing preference for performance-based standards over purely management-based approaches. Companies want evidence that certification efforts translate into concrete sustainability improvements.

    Stakeholder Recognition

    The value of certification largely depends on stakeholder recognition and acceptance. Employers tend to favor schemes that are:

    • Widely recognized in their target markets
    • Accepted by key customers and supply chain partners
    • Acknowledged by regulatory bodies
    • Respected by NGOs and civil society organizations

    Implementation Feasibility

    Practical considerations significantly influence employer decisions about certification programs. Key factors include:

    • Clarity of requirements and expectations
    • Availability of implementation support and guidance
    • Flexibility to accommodate different business contexts
    • Integration with existing management systems
    • Resource requirements for maintenance and reporting

    Recommendations for Employers

    Strategic Selection of Certification Programs

    When evaluating sustainability certification options, employers should:

    1. Clearly define objectives and desired outcomes
    2. Assess stakeholder expectations and requirements
    3. Evaluate certification credibility and market recognition
    4. Consider resource implications and implementation feasibility
    5. Plan for long-term maintenance and continuous improvement

    Building Internal Capacity

    Success with sustainability certifications often requires developing internal capabilities:

    • Training staff on sustainability principles and practices
    • Establishing robust management systems
    • Implementing effective monitoring and reporting processes
    • Engaging stakeholders throughout the certification journey
    • Creating mechanisms for continuous improvement
    Types of Certification Programs Available – Certification and Inclusive Entrepreneurship Initiative Empowering Entrepreneurs. © fastercapital.com.

    Integration with Business Strategy

    To maximize value from certification efforts, employers should:

    • Align certification choices with broader business strategy
    • Integrate sustainability initiatives across operations
    • Leverage certification to drive meaningful improvements
    • Communicate progress and outcomes to stakeholders
    • Use certification insights to inform decision-making

    Future Outlook

    The landscape of sustainability certification continues to evolve, with several important trends emerging:

    Future certification programs will prioritize assessing and showcasing tangible real-world impacts over merely ensuring compliance with management systems. © thesustainableagency.com.

    Harmonization and Standardization

    Growing pressure exists for greater harmonization among certification schemes to reduce confusion and compliance burdens. Employers increasingly favor programs that demonstrate interoperability with other standards and regulatory requirements.

    Enhanced Verification Mechanisms

    The demand for credible verification is driving innovation in monitoring and reporting approaches, including:

    • Digital tracking and verification systems
    • Real-time monitoring capabilities
    • Blockchain-based transparency solutions
    • Improved stakeholder feedback mechanisms

    Focus on Impact Measurement

    Future certification schemes will place greater emphasis on measuring and demonstrating real-world impacts rather than just compliance with management systems.

    Conclusion

    Free sustainability certifications present both opportunities and challenges for employers. They can provide valuable frameworks for improving sustainability performance. They also enhance stakeholder engagement. However, their effectiveness depends heavily on proper implementation and verification. Employers must carefully evaluate certification options against their strategic objectives, stakeholder expectations, and available resources.

    Free sustainability certifications effectiveness relies greatly on proper implementation and verification. © lingarogroup.com.

    Success with sustainability certification requires moving beyond simple compliance to embrace genuine commitment to improvement. Organizations that approach certification strategically achieve the best outcomes. They build necessary internal capabilities. They also focus on measurable outcomes. These organizations are best positioned to realize value from these programs. The certification landscape continues to evolve. Employers must stay informed about emerging trends. They need to understand best practices to make optimal choices for their sustainability journey.

    References

    AccountAbility. (2011). AA 1000 stakeholder engagement standard. Final Exposure Draft.

    Acosta, A.M. (2014). The extractive industries transparency initiative: impact, effectiveness, and where next for expanding natural resource governance? U4 Brief, 6, 1-4.

    Barry, M., Cashore, B., Clay, J., Fernandez, M., Lebel, L., Lyon, T., … & Kennedy, T. (2012). Toward sustainability: The roles and limitations of certification. Washington, DC: Resolve.

    Blackman, A., & Rivera, J. (2011). Producer-level benefits of sustainability certification. Conservation Biology, 25(6), 1176-1185.

    Campbell, T. (2006). A human rights approach to developing voluntary codes of conduct for multinational corporations. Business Ethics Quarterly, 16(2), 255-269.

    Delmas, M.A., & Pekovic, S. (2013). Environmental standards and labor productivity: Understanding the mechanisms that sustain sustainability. Journal of Organizational Behaviour, 34(2), 230-252.

    Derkx, B., & Glasbergen, P. (2014). Elaborating global private meta-governance: An inventory in the realm of voluntary sustainability standards. Global Environmental Change, 27, 41-50.

    Giovannucci, D., & Ponte, S. (2005). Standards as a new form of social contract? Sustainability initiatives in the coffee industry. Food Policy, 30(3), 284-301.

    Gulbrandsen, L.H. (2005). The effectiveness of non-state governance schemes: A comparative study of forest certification in Norway and Sweden. International Environmental Agreements: Politics, Law and Economics, 5(2), 125-149.

    International Trade Centre. (2010). Market access, transparency and fairness in global trade: Export impact for gold 2010. Geneva: International Trade Centre.

    ISEAL Alliance. (2013). Principles for credible and effective sustainability standards systems: ISEAL credibility principles. London: ISEAL Alliance.

    Komives, K., & Jackson, A. (2014). Introduction to voluntary sustainability standard systems. In Schmitz-Hoffmann, C., Schmidt, M., Hansmann, B., & Palekhov, D. (Eds.), Voluntary standard systems: A contribution to sustainable development (pp. 3-19). Berlin: Springer.

    Main, D., Mullan, S., Atkinson, C., Cooper, M., Wrathall, J., & Blokhuis, H. (2014). Best practice framework for animal welfare certification schemes. Trends in Food Science & Technology, 37(2), 127-136.

    Marin-Burgos, V., Clancy, J.S., & Lovett, J.C. (2015). Contesting legitimacy of voluntary sustainability certification schemes: Valuation languages and power asymmetries in the roundtable on sustainable palm oil in Colombia. Ecological Economics, 117, 303-313.

    Mori Junior, R., Franks, D.M., & Ali, S.H. (2016). Sustainability certification schemes: Evaluating their effectiveness and adaptability. Corporate Governance, 16(3), 579-592.

    Reinecke, J., Manning, S., & Von Hagen, O. (2012). The emergence of a standards market: Multiplicity of sustainability standards in the global coffee industry. Organization Studies, 33(5-6), 791-814.

    Schiavi, P., & Solomon, F. (2007). Voluntary initiatives in the mining industry: Do they work? Greener Management International, 53, 27-41.

    Stark, A., & Levin, E. (2011). Benchmark study of environmental and social standards in industrialized precious metals mining. Solidaridad Network.

    WWF. (2013). Searching for sustainability – Comparative analysis of certification schemes for biomass used for the production of biofuels. Berlin: WWF.

    Young, S.B., Fonseca, A., & Dias, G. (2010). Principles for responsible metals supply to electronics. Social Responsibility Journal, 6(1), 126-142.

  • Uncovering Corporate Spin-offs: A Look at Greenwashing Tactics

    Uncovering Corporate Spin-offs: A Look at Greenwashing Tactics

    alt="The word 'Greenwashing' highlighted in a hexagonal blue overlay on a background of green leaves, surrounded by related terms such as 'strategy,' 'illegal,' 'misleading,' 'false,' 'marketing,' 'advertising,' and 'green sheen,' emphasizing deceptive environmental claims."

    As environmental consciousness grows among consumers, companies are finding increasingly sophisticated ways to present themselves as environmentally responsible. One controversial practice that deserves closer scrutiny is the corporate spin-off. This practice may sometimes serve as a subtle form of greenwashing.

    Greenwashing started with environmentalist Jay Westerveld’s observations in 1986. He coined the term based on the hotel industry’s towel reuse programs. These programs were marketed as environmental initiatives. However, they often served primarily as cost-saving measures. They diverted attention from more significant environmental impacts. The practice has evolved from simple marketing tactics to more complex corporate restructuring strategies.

    Consumer Segmentation and Impact

    Research from the Roper Survey has identified five distinct categories of green consumers:

    • True Blue Greens (9%): Environmental leaders with high purchasing power
    • Greenback Greens (6%): Financially capable but time-constrained environmentalists
    • Sprouts (31%): Price-sensitive environmental supporters
    • Grousers (19%): Those who deflect environmental responsibility
    • Basic Browns (33%): Those least engaged with environmental issues
    alt="A green keyboard key labeled 'Greenwashing' with eco-themed symbols like a bird and a leaf, surrounded by green markers, emphasizing the concept of misleading environmental claims in marketing or communication."

    Recent Case Studies

    Several high-profile cases illustrate how companies may use environmental claims to mislead consumers:

    1. Starbucks (2018): The company introduced “straw-less lids” as an environmental initiative. However, these lids actually contained more plastic than the previous lid-and-straw combination. While marketed as recyclable, critics noted that only 9% of global plastic is actually recycled.
    2. Unilever: The company made ambitious promises about making all packaging recyclable or reusable by 2025. Yet, questions remain about the feasibility of such commitments. There are also concerns about the actual environmental impact.
    3. FIFA World Cup 2022: The event was promoted as “carbon-neutral.” However, it relied heavily on carbon credits. Many experts argue these credits have limited real-world impact on climate change.
    alt="A hand holding a magnifying glass focusing on a tree growing from stacked coins, symbolizing carbon credits, with a CO2 symbol and arrows pointing downward, while a jar of spilled coins rests on soil in the foreground against a green, blurred background."

    Corporate Spin-offs as Sophisticated Greenwashing

    The relationship between spin-offs and greenwashing becomes clear. Companies make this distinction when they separate their less environmentally friendly operations into separate entities. According to recent studies, these restructuring efforts can serve multiple purposes:

    1. Information Asymmetry: As noted by Krishnaswami and Subramaniam (1999), spin-offs can reduce information asymmetry. However, this same mechanism can be used to obscure environmental impacts.
    2. Value Creation: Cusatis, Miles, and Woolridge (1993) found that both parent and spun-off companies often show positive abnormal returns. This makes it an attractive option for corporations. They can maintain profitable but environmentally controversial operations.

    The Seven Sins of Greenwashing

    Terra Choice has identified seven common forms of greenwashing that companies employ through corporate restructuring:

    1. Hidden Trade-off: Emphasizing one environmental benefit while hiding other impacts
    2. No Proof: Making environmental claims without verifiable evidence
    3. Vagueness: Using poorly defined or misleading environmental terms
    4. Irrelevance: Making true but unimportant environmental claims
    5. Lesser of Two Evils: Making environmental claims that distract from greater environmental impacts
    6. Fibbing: Making outright false environmental claims
    7. False Labels: Using fake or misleading environmental certifications
    alt="Visual representation of the seven sins of greenwashing: hidden trade-off, no proof, vagueness, irrelevance, lesser of two evils, fibbing, and false labels"

    Impact on Consumer Trust

    The proliferation of greenwashing through complex corporate structures has led to increased consumer skepticism. According to recent research, this skepticism can actually harm companies genuinely trying to implement environmental improvements. Consumers become increasingly unable to distinguish between authentic and misleading environmental claims.

    For investors and consumers, the challenge lies in distinguishing between legitimate business restructuring and sophisticated greenwashing attempts. While spin-offs often create financial value for shareholders, stakeholders must carefully analyze the environmental implications of these corporate maneuvers. They should use frameworks like the Greenpeace “CARE” checklist. This checklist examines a company’s Core Business, Advertising Practices, Research and Development, and Environmental Lobbying Record.

    As we move forward, greater scrutiny of corporate spin-offs through an environmental lens becomes crucial. While not all spin-offs are attempts at greenwashing, the practice deserves careful examination. We must ensure that corporate restructuring isn’t used to mask environmental impacts. It should not maintain business as usual.

    References

    Ahn, S. & Denis, D.J. (2004) ‘Internal capital markets and investment policy: Evidence from corporate spin-offs’, Journal of Financial Economics, 71(3), pp. 489-516.

    Bergh, D.D., Johnson, R.A. & Dewitt, R.L. (2008) ‘Restructuring through spin-off or sell-off: Transforming information asymmetries into financial gain’, Strategic Management Journal, 29(2), pp. 133-148.

    Chemmanur, T.J. & Yan, A. (2004) ‘A theory of corporate spin-offs’, Journal of Financial Economics, 72(2), pp. 259-290.

    Chen, Y-S. & Chang, C-H. (2012) ‘Green wash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green perceived Risk’, Journal of Business Ethics.

    Coase, R.H. (1937) ‘The Nature of the Firm’, Economica, pp. 386-405.

    Comment, R. & Jarrell, G. (1995) ‘Corporate Focus and Stock Returns’, Journal of Financial Economics, 37, pp. 67-88.

    Cusatis, P.J., Miles, J.A. & Woolridge, J.R. (1993) ‘Restructuring through Spinoffs’, Journal of Financial Economics, 33, pp. 293-311.

    Demsetz, H. & Lehn, K. (1985) ‘The Structure of Corporate Ownership: Causes and Consequences’, Journal of Political Economy, 93, pp. 1155-1177.

    Habib, M.A., Johnsen, D.B. & Naik, N.Y. (1997) ‘Spinoffs and Information’, Journal of Financial Intermediation, 6, pp. 153-176.

    Hite, G.L. & Owers, J.E. (1983) ‘Security price reactions around corporate spin-off announcements’, Journal of Financial Economics, 12(4), pp. 409-436.

    Krishnaswami, S. & Subramaniam, V. (1999) ‘Information asymmetry, valuation, and the corporate spin-off decision’, Journal of Financial Economics, 53(1).

    Mulherin, J.H. & Boone, A.L. (2000) ‘Comparing acquisitions and divestitures’, Journal of Corporate Finance, 6(2), pp. 117-139.

    Puranam, P. & Vanneste, B. (2016) Corporate strategy: Tools for analysis and decision-making. Cambridge: Cambridge University Press.

    Samuel, S.C.B., Anbu Selvan and Mrs K Deepthi Nivasini (2024). Futuristic Trends in Management ARE CORPORATE SPIN-OFFS GREEN WASHING IN DISGUISE? [online] doi:https://doi.org/10.58532/V3BFMA18P3CH2.

  • Drivers of Sustainable Climate Change Adaptation at the Local Level.

    Drivers of Sustainable Climate Change Adaptation at the Local Level.

    Sustainable climate change adaptation (CCA) has become increasingly critical as communities worldwide face escalating climate risks. Selseng and Gjertsen’s research provides valuable insights. Their findings align with a broader body of evidence from the IPCC’s Sixth Assessment Report. This report emphasizes that effective local adaptation requires coordinated multilevel governance and transformative approaches (IPCC, 2022). This article synthesizes current research on local CCA implementation, focusing on governance structures, municipal challenges, and transformative processes.

    Multilevel Governance: A Pivotal Role

    Recent studies have demonstrated that regional support significantly enhances local adaptation outcomes. The European Environment Agency’s assessment of adaptation in European cities (EEA, 2020) found something important. Municipalities with strong regional partnerships were three times more to adopt such strategies. They had a significantly higher likelihood of implementing comprehensive adaptation strategies. This aligns with research from the United Nations Development Programme. The research shows that intermediary organizations play crucial roles. They translate national policies into local action (UNDP, 2021).

    Key success factors include:

    • Vertical integration of policies across governance levels
    • Regular knowledge exchange between regional and local authorities
    • Standardized risk assessment frameworks adapted to local contexts

    Challenges in Small and Medium-Sized Municipalities

    The World Bank’s “City Resilience Program” (2023) has documented that smaller municipalities face distinct challenges in implementing CCA. However, contrary to common assumptions, research published in “Global Environmental Change” suggests that resource constraints may be secondary to institutional and organizational factors. A meta-analysis of 235 local adaptation initiatives found that successful outcomes correlated more strongly with:

    • Strong institutional networks (correlation coefficient 0.72)
    • Technical capacity building (correlation coefficient 0.68)
    • Stakeholder engagement (correlation coefficient 0.65)

    The Shift Towards Transformative Adaptation

    The concept of transformative adaptation has gained prominence in recent years. This is supported by evidence from the Global Commission on Adaptation (2021). Their analysis of over 300 local adaptation initiatives revealed that transformative approaches fundamentally alter systems. These approaches do not merely make incremental changes. They showed significantly higher long-term effectiveness.

    Research from the Stockholm Resilience Centre identifies key elements of successful transformative adaptation:

    • Integration with sustainable development goals
    • Focus on systemic changes rather than isolated interventions
    • Consideration of long-term climate scenarios
    • Robust monitoring and evaluation frameworks

    Practical Implications and Implementation

    Drawing from the C40 Cities Climate Leadership Group’s best practices (2023), successful local adaptation requires:

    1.Enhanced Regional Coordination

      • Establishment of formal coordination mechanisms
      • Regular assessment of regional support effectiveness
      • Development of shared resources and knowledge platforms

      2.Capacity Building

        • Technical training programs for municipal staff
        • Peer learning networks
        • Access to climate science expertise

        3.Political Leadership

          • Integration of adaptation into municipal planning processes
          • Clear communication of climate risks and opportunities
          • Long-term commitment to adaptation strategies

          Conclusion

          Recent research demonstrates that successful local climate adaptation depends on strong multilevel governance, institutional capacity, and transformative approaches. The evidence suggests that municipalities can achieve significant adaptation outcomes. This is true regardless of their size when supported by appropriate governance structures and institutional frameworks.

          References

          Aall, C., Meyer-Habighorst, C., Gram-Hanssen, I., Korsbrekke, M.H. & Hovelsrud, G., 2023. ‘I’m fixing a hole where the rain gets in, and stops my mind from wandering’: Approaching sustainable climate change adaptations. Weather, Climate, and Society, 15(2), pp.349–364. Available at: https://doi.org/10.1175/WCAS-D-22-0113.1.

          Aguiar, F.C., Bentz, J., Silva, J.M.N., Fonseca, A.L., Swart, R., Santos, F.D. & Penha-Lopes, G., 2018. Adaptation to climate change at local level in Europe: An overview. Environmental Science and Policy, 86, pp.38–63. Available at: https://doi.org/10.1016/j.envsci.2018.04.010.

          Amundsen, H., Berglund, F. & Westskog, H., 2010. Overcoming barriers to climate change adaptation—a question of multilevel governance? Environment and Planning C: Government and Policy, 28, pp.276–289. Available at: https://doi.org/10.1068/c0941.

          Dilling, L., Lackstrom, K., Haywood, B. & Dow, K., 2017. The dynamics of vulnerability: why adapting to climate variability will not always prepare us for climate change. Wiley Interdisciplinary Reviews: Climate Change, 6(4), pp.445–457. Available at: https://doi.org/10.1002/wcc.341.

          Magnan, A.K., Schipper, E.L.F., Burkett, M., Bharwani, S., Burton, I., Eriksen, S. & Ziervogel, G., 2020. Addressing the risk of maladaptation to climate change. Wiley Interdisciplinary Reviews: Climate Change, 11(1), e599. Available at: https://doi.org/10.1002/wcc.599.

          Patterson, J., 2021. Supporting transformative adaptation in local communities: the role of networked governance. Regional Environmental Change, 21(1), pp.56–72. Available at: https://doi.org/10.1007/s10113-020-01712-y.

          Reckien, D., Buzasi, A., Magnan, A.K., Schipper, E.L.F., Viner, D., Zevenbergen, C. & Ziervogel, G., 2023. Enhancing the quality of urban adaptation: Learning from planning and implementation. Cities, 139, p.104224. Available at: https://doi.org/10.1016/j.cities.2023.104224.

          Selseng, T. & Gjertsen, A., 2024. What drives sustainable climate change adaptation at the local level? Approaching three knowledge gaps. Sustainable Development, [online]. Available at: https://doi.org/10.1002/sd.3043.

          Shi, L. & Moser, S.C., 2021. Transformative adaptation to climate change: What it is, why it matters, and what is needed. One Earth, 4(6), pp.810–823. Available at: https://doi.org/10.1016/j.oneear.2021.05.011.

          Singh, C., Rahman, H., Bazaz, A., Singh, R. & Alam, A., 2022. Normative framings of climate adaptation and their implications for just and sustainable outcomes. Global Environmental Change, 73, p.102479. Available at: https://doi.org/10.1016/j.gloenvcha.2022.102479.

        1. Streamlining Focus in a Digital World

          Streamlining Focus in a Digital World

          Reducing the time spent on social media and the tendency to consume excessive amounts of information. Setting clearer boundaries. By focusing on curated and relevant content, I reduce distractions. This ensures my energy is directed towards more productive and meaningful activities.

          Daily writing prompt
          What could you do less of?
          View all responses

        2. Spiritual Meditation In Church.

          My favorite place to go in the city is the church during its quieter hours. I find a unique sense of peace there that’s hard to match anywhere else. The serene atmosphere, with natural light streaming through stained glass windows and a gentle stillness filling the air, makes it an ideal place for meditation. I love to visit when it’s nearly empty, as it allows me to slow down, reflect, and reconnect with myself in a profound way. The quiet environment becomes a sanctuary from the usual rush, letting me leave feeling refreshed, grounded, and at peace.

          Daily writing prompt
          What is your favorite place to go in your city?
          View all responses

        3. How to Leave a Lasting Impression Like Ali.

          Muhammad Ali’s presence was unmistakable—he exuded confidence, strength, and a sense of purpose that left an immediate impression of greatness.

          As he famously declared, “I am the greatest. I said that even before I knew I was.” Ali wanted people to feel his conviction and see his potential before he even stepped into the ring. His first impression wasn’t just about confidence. It involved embodying belief in his vision. He inspired those around him to see that greatness, too.

          Daily writing prompt
          What’s the first impression you want to give people?
          View all responses

        4. The Power of Now’ by Eckhart Tolle.

          The book offers more than simple principles and platitudes. It takes readers on an inspiring spiritual journey. Readers are guided to find their true and deepest self. They can reach the ultimate in personal growth and spirituality: the discovery of truth and light.

          In the first chapter, Tolle introduces readers to enlightenment and its natural enemy, the mind. He awakens readers to their role as creators of pain. He demonstrates how they can develop a pain-free identity by living fully in the now.

          The journey is thrilling. Along the way, the author shows how to connect to the indestructible essence of our Being. This is “the eternal, ever-existing One Life beyond the myriad forms of life that are prone to birth and death.” Featuring a new preface by the author, this paperback reveals that Enlightenment happens only after regaining awareness of Being. One must be liberated from Mind and intensely in the Now.

          Daily writing prompt
          What book are you reading right now?
          View all responses

        5. 5 years of Age.

          The innocence, thrill, and curiosity that come naturally to all of us at a young age are matched only by the absence of expectations. At this age, you are truly free. Whether playing in the rain or rolling in the mud, there’s a joy in getting wet, messy, and unrestrained. It’s a time of exploring with friends, learning from each other in ways that shape who we become—each moment a chance to discover something new about the world and ourselves.

          Daily writing prompt
          Is there an age or year of your life you would re-live?
          View all responses

        6. Designing with Kanga: Cultural Inspirations in Modern Spaces

          An Original Kanga.KenyaKangaCollection.com

          Imagine a cloth that tells stories, celebrates life events, and speaks for those who wear it. The kanga is a vibrant, machine-printed fabric. It has become a cherished cultural symbol among the Swahili people of East Africa since the 1880s. Each kanga measures about 45 x 65 inches. They are typically sold in pairs. A unique border, a central motif, and a line of text along its edge define each kanga. These elements blend beauty with deep meaning. Despite its presence across continents, from Japan to Mozambique, the kanga’s cultural richness and symbolic designs remain underexplored. Most research focuses only on its East African origins. Yet, its widespread production, trade, and use highlight its global impact and lasting significance.

          This article aims to uncover the kanga’s intricate cultural meanings. It will explore how its powerful symbolism and artistry can inspire architecture and design. By examining the kanga’s heritage, we will explore its potential for creating culturally responsive spaces. We will see how this remarkable cloth can be thoughtfully integrated into modern design practices. It bridges traditional stories with contemporary spaces.

          Early Designs

          The origins of kanga designs in East Africa reflect a blend of cultural influences. Resembling Far Eastern textiles, with border patterns and the cashew nut motif, kanga designs share roots with Persian rugs and Kashmiri fabrics. Another theory credits Portuguese traders, noting that Swahili women sewed together small Portuguese cloth squares (lenco) to create the original leso. Further, Indian Ocean trade influenced early kanga designs, with local women initially hand-printing dots and later using block prints on merikani cloth.

          Eventually, kanga production expanded to textile mills in Europe and Asia, making kanga an East African staple.

          Symbolism and Social Contexts

          Kanga designs hold deep cultural meanings and serve symbolic roles in various life stages and social settings. At birth, kangas wrap and protect babies, bestowing strength and prosperity, while new mothers receive them as gifts.

          The relevance of the kanga. Nairobi National Museum.

          During marriage, kangas are integral to bride price rituals, and the bride often walks on kangas as a symbol of respect and her elevated status. In death rituals, kangas honor the deceased, with Muslim women wrapped in kangas for burial and families reusing them in mosques. For communication, kangas convey messages on social, political, and personal topics, often using text and imagery that subtly express sentiments or advocate for causes.

          It’s Use Today: Kangas carry Swahili proverbs and messages, making them tools for storytelling and expression. They also serve practical purposes as baby carriers, headwraps, or household items like tablecloths and decor. With sustainable practices, the kanga continues to evolve, bridging heritage with modern design while empowering artisans and promoting eco-friendly production.

          Sustainable Practices in Kanga Production: Merging Tradition, Modern Design, and Ethical Responsibility

          Sustainable practices in kanga production are essential for reducing environmental impact, preserving cultural heritage, and supporting local communities. Sustainable kanga production empowers artisans. It encourages conscious consumerism. It fosters a circular economy by using eco-friendly materials and dyes, and embracing fair trade and ethical wages. By blending timeless cultural narratives with modern design, ethical kanga production supports economic stability. It preserves cultural heritage. It also provides a sustainable, meaningful alternative to fast fashion.

          How These Aspects Can Be Used to Create Other Forms of Culturally Responsive Design and Spaces.

          The meanings behind designs can be translated into impactful aesthetic representations within a building’s architecture. The messages they convey also contribute to these representations.

          In a modern context, kangas serve as frequent campaign tools within the political arena. They help to popularize events and personalities. Often, they feature images of candidates seeking electoral positions. When promoting a party, the kanga designs incorporate the party’s logo, symbol, and slogan. This is a form of design in itself. This customization, combined with the kanga’s historical significance, can resonate deeply with people in contemporary times.

          Prominent Pan-African President Julius Nyerere.Nairobi National Museum.

          The kangas symbolic messaging advocates for social issues.Raising awareness while serving as a record of social and historical events within society. They carry messages that be difficult to express openly.

          Since kangas are a fabric predominantly worn by women, they can symbolize traditional women’s empowerment. A slogan like “For Women, By Women” could emphasize that this is a product made by women. It is for women, with benefits that extend to women. Sustainable kanga production supports artisans. It preserves cultural symbols. It enables young women to embrace these values within a framework of ethical, environmentally conscious practices. This concept can also be integrated as a core element in spaces designed to support women’s growth and success.

          The Symbolism in Design and Social Contexts of Kanga can be incorporated into buildings.The meanings behind designs can be translated into impactful aesthetic representations within a building’s architecture. This can be through the designs,colours and motifs. The messages they convey also contribute to these representations.

          Architectural elements extend beyond just aesthetics. Elements like walls, facades, and windows can be designed and shaped. Many other elements can also be arranged to bring out the desired design. This helps create intentional spaces that resonate with the cultural values of the community

          Casing point;

          The Krushi Bhawan Building.

          Krushi Bhawan is a government building in Odisha, India. It was designed by architecture practice Studio Lotus. It features an elaborate brick facade. The brickwork elements on the upper floor create a pattern. This pattern emulates Odisha Ikat, a traditional dyeing technique from the eponymous Indian state.The patterns with bricks using three different colours of clay sourced from the surrounding area.

          The perforations in the facade help to naturally cool the building. This show that overall composition is not only there for good look but also has a function or purpose.

          Innovative Ways in which the Kanga can be Used.

          Decorative Ceiling Made Of Fabric.The Mutende Project II / Orkidstudio.ArchDaily.com.

          Protective Sun Cover: The lightweight fabric provides excellent shading from the sun. It can be draped over outdoor furniture or beach setups.

          Outdoor Fabric Ceiling by miamiextra.flickr.com.

          Artistic Expressions: 

          Canvas Art or Framed Pieces: The kanga can be stretched over a frame or canvas to serve as unique artwork. 

          Incorporating into Collages: Artists can cut and incorporate kanga fabrics into mixed-media artworks, adding texture and cultural storytelling. 

          Indoor Fabric Partitions by Restaurant Ozbekistan.Behance.com
          Indoor Walls made of Fabric. project by Giacomo Calistri, Ilaria Scalia.

          Regardless of how this fabric is used, it’s essential to respect cultural norms. Seek proper information or conduct research on its historical and symbolic significance. Improper use can lead to disapproval and rejection by the communities for whom it holds meaning.

          Conclusion:

          In conclusion, the kanga’s rich cultural heritage, symbolism, and adaptability present a valuable resource for reimagining design and architecture. Its distinctive patterns and embedded messages communicate social, political, and personal expressions. They also hold the potential to inspire spaces that resonate with cultural depth and authenticity. Designers can thoughtfully incorporate kanga-inspired elements like symbolic motifs, color schemes, and border designs. These can be integrated into architectural features like facades, walls, and communal spaces. This approach creates environments that honor and reflect the communities they serve.

          This exploration of the kanga shows that it is more than just a cherished fabric. It is a living narrative of identity. It embodies tradition and connection. These qualities can meaningfully shape culturally responsive spaces in our modern world.

          References:

          https://www.researchgate.net/publication/326357577_Kanga_Textile_Design_Education_and_Production_in_contemporary_Dar_es_Salaam/references

          Nairobi National Museum
          COMMUNITY

        7. How to Slow Down the Maturation Process in Timber Using Resin.

          Timber, or wood, is a natural material that we use for many things, like building houses, making furniture, and creating different wooden products. However, one big problem with timber is that it ages, or “matures,” over time. When timber matures, it can become weak, crack, and even rot, especially when exposed to weather conditions like rain, sunlight, and wind. This means that the wood won’t last as long and may need expensive repairs or replacement.

          Luckily, there is a way to help slow down this process using something called resin. Resin is a sticky substance that can be used to protect the timber and make it last longer.

          What Is Resin?

          Resin is a thick, sticky material that comes from trees or is made from chemicals. You might have seen natural resin dripping from tree bark, especially pine trees. This natural resin protects trees from damage. Similarly, when we apply resin to timber, it helps seal the wood, protecting it from water, air, and other things that cause it to mature quickly.

          How Resin Slows Down Maturation

          When timber is left untreated, it naturally absorbs moisture from the air and loses it when it’s dry. This constant process of absorbing and losing moisture causes the wood to expand and shrink, making it crack and weaken over time. This is what we mean by the maturation process. If left untreated, this can cause serious damage to timber.

          However, when resin is applied to timber, it fills up the tiny spaces in the wood and forms a protective layer. This layer prevents water from entering and stops air from drying the wood too much. As a result, the timber doesn’t crack as easily, and the process of maturation is slowed down.

          Why Is This Important?

          Slowing down the maturation process of timber is important because it makes the wood last longer, which saves money in the long run. Without using protective methods like resin, timber may need frequent maintenance or replacement, which can be costly. Timber treated with resin can also be used outdoors, where it is exposed to rain, sun, and wind, without decaying as quickly.

          Steps to Arrest Maturation Using Resin

          1. Prepare the Timber: Before applying resin, the timber needs to be clean and dry. Dirt and moisture can prevent the resin from sticking properly.
          2. Apply the Resin: The resin is applied using a brush or roller, just like you would apply paint. It should be spread evenly over the timber surface, making sure all areas are covered.
          3. Let It Dry: After applying the resin, it needs time to dry and harden. This can take several hours, depending on the type of resin used.
          4. Apply Additional Layers: Sometimes, a single layer of resin is not enough. For extra protection, more layers can be applied after the first one dries.
          5. Final Touches: Once the resin is completely dry, the timber is ready to be used. Some people may also choose to paint or stain the timber after applying the resin.

          Conclusion

          Using resin to slow down the maturation process of timber is a simple but effective way to preserve wood. By sealing the wood and protecting it from moisture and air, resin helps timber last longer, even when it’s exposed to harsh weather conditions. This method not only helps keep the timber strong and beautiful, but it also saves money by reducing the need for frequent repairs or replacements.

          Next time you see timber in a building or furniture, think about how resin can help keep it looking good and lasting a long time!